If you’ve ever wanted to write a song, a book, or a screenplay. If you’ve ever wanted to build a company, a product, or an ad. If you wanted to create famous art, or you just want to be memorable when you walk into a board room, an interview, or a cocktail party. You will want to know this universal common bond of greatness it's the blueprint to creating iconic phenomenon.

Welcome to The Phenomenon Formula

This chapter delves into the principle behind the Phenomenon Formula. Contrast / Tension, and why that is key to a phenomenon being remembered. The biology behind it, and the difference between merely being successful, and a true Phenomenon. How phenomenon’s are measured and defined.

In this video we fully visualize Contrast Tension, through the use of Ven diagrams. We walk through a cross section of phenomenons and apply the visual diagramming to demonstrate the power of this idea.

This chapter explains why Contrast tension and the Phenomenon Formula work. By understanding our biology and the flags for memory. We walk through the 5 methods for getting into long term memory, and why Contrast Tension puts a Phenomenon at the front of the line.

We do a deep dive on iconic characters and why Contrast Tension makes them that way.

We move into iconic movies for chapter 6. This chapter is a deep dive into Star Wars because it’s so dense with Contrast Tension. It is also a case study in how Contrast Tension can affect every part of a movie, from characters, to story, to production.

In this chapter we continue the momentum of diagraming Iconic movies. From the Matrix to Jurassic Park, from Lord of the Rings to Pulp fiction, even classics like Jaws. Contrast Tension is the base of all of them.

This chapter dives into the world of television shows, with a list of phenomenons from several generations, and the two Kings of the hill Game of Thrones and Breaking Bad.

In this chapter we examine the most iconic duos of the last 70 years. We see how the dynamic of a pair works toward Contrast Tension and creates an even more stark divide between their differences.

In this chapter we cover the best of the best athletes, Muhammad Ali, Michael Jordan, Tom Brady, Lionel Messi and many more.

This chapter deals with more Iconic people, this time they are leaders, the CEO’s of companies, Visionaries, Heads of state, and Humanitarians.

In this chapter we cover the most iconic musicians of our time that became absolute phenomenons.

This chapter is focused on Iconic music, Part 2. We study the contrast tensions from more iconic musicians and also iconic Music by itself divorced from the artist.

In this chapter we discuss Iconic art and Artists from Picasso to Banksy and everyone in between. All have Contrast Tension, all are phenomenons.

In this chapter we examine the phenomenons in the literary world. Modern and classic alike. From Harry Potter to the Great Gatsby.

In this chapter we investigate iconic companies and their contrasts. We look into apple, Tesla, amazon, Facebook, Netflix, Harley Davidson, and many more.

Advertising is just short form film with a product or service to sell. So the rules remain the same. The most iconic advertising of our time has used CONTRAST / TENSION. From Apple to Nike, Snickers, Playstation, Guinness, and many more.

There have been many inventions and products that became phenomenons, and they also carry contrast tensions. Wether they were toys or aircraft carriers, they changed the game. From penicillin to aircraft carriers, from the Rubik’s cube to legos, Contrast Tension is at the heart of all these inventions.

Data analytics and the rise of artificial intelligence…of course these inventions have a large role to play in our new world, and they are great for predicting what will most likely be successful, or what will come next, but when it comes to creating a phenomenon. They have a major blind spot.

If you ever wanted to create a phenomenon this chapter is for you. Need to be remembered? Make yourself into a CONTRAST, First you have to find what it is you want to do. Is it a story, a movie, or a book? Is it a song you want to write, A company or service you want to provide? A piece of art, a super bowl commercial?