FAQs
What do I get when I sign up for The Phenomenon Formula course?
1
Lifetime access to the 20 videos that make up the Phenomenon Formula course. The secret formula that is common to every Major phenomenon in modern times.
How much does The Phenomenon Formula cost, and is it a one-time purchase?
2
45$ for lifetime access, one time purchase for the research I’ve done over the last 30 years of my marketing career.
Who created The Phenomenon Formula, and what do they know about iconic work?
3
Robert Rayburn is the author of The Phenomenon Formula. A veteran of a 30 year marketing career, spent creating iconic Advertising for agencies like Chiat Day Los Angeles, Bob Created Wildly successful campaigns for the Grammy awards resulting in an 800% increase in ratings. He led the creative for Hyundai when they became the first EVER car company, and first EVER foreign company to win #1 on the Super Bowl ad meter. Breaking a 12 year stranglehold Budweiser had on the #1 spot.
Can The Phenomenon Formula help me make my book, screenplay, or business stand out?
4
Yes it can. Starting with the basic understanding of what it takes to make anything Iconic, What it takes to move your creation into a person’s long term memory, and most importantly how to use Contrast Tension to make your work iconic.